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Global Hop Supplier Partners with Local Distributor to Better Serve Brewers in India, Bhutan, Nepal, and Sri Lanka
January 23, 2025
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YAKIMA, WA (January 23rd, 2025): Yakima Chief Hops (YCH), a farmer-owned global hop supplier, has partnered with India’s leading brewing ingredients importer and distributor Brewnation to serve customers across countries in South Asia better, increasing their access to the best quality hops in the world, as well as cutting-edge products. Brewnation will offer brewers across India, Bhutan, Nepal, and Sri Lanka a greater selection of YCH products.
For over 30 years, YCH has proudly supported the global brewing industry with innovative products and the highest quality hops. As the leading 100% farmer-owned hop supplier, YCH is dedicated to connecting multi-generational family hop farms and the world’s finest brewers. Deeply rooted in family farming, YCH prioritizes a commitment to quality, transparency, and sustainability, helping brewers craft inspiring beers around the world.
At Brewnation, passion for beer drives their commitment to hop quality. Headquartered in Hyderabad, Telangana, India, with an International Standard cold storage facility, Brewnation can ensure that YCH hops are stored and shipped under ideal conditions. This strategic location serves as a vital hub for brewers in surrounding regions, enabling them to make purchases in their local currency and giving them access to timely delivery. By maintaining the integrity of YCH hops products, Brewnation helps brewers achieve better results in every pint.
YCH is dedicated to making high-quality hops available to brewers worldwide, no matter where they reside. Partnering with Brewnation as an Approved Distributor was essential to navigating the complexities of importing hops to India. In addition to YCH hops and hop products, Brewnation offers a wide range of brewing products and ingredients to help brewers bring their vision to life.
“For over eight years, Brewnation has been a trusted partner of YCH, united by a shared vision of delivering top-quality American hops to Indian brewers. Now, with this strengthened partnership as, the only Approved Distributor across India, Bhutan, Nepal, and Sri Lanka, Brewnation and YCH remain committed to excellence,” said Mr. Ankit Sethi, Founder, and Owner of Brewnation. “We deeply value this collaboration and look forward to empowering brewers across the region to craft exceptional beers with enhanced knowledge and expertise.”
As the global brewing industry grows, YCH is enhancing its diverse lineup of hop products to meet the evolving needs of brewers. Through this strategic partnership with Brewnation as a trusted local agent, YCH looks forward to delivering exceptional products and best-in-class customer service across India and South Asia. This partnership ensures better access to Yakima Chief Hops, supported by the expertise and connections of a reliable local partner.
Maria Skalli, YCH Sales Director of Global Channel Partners, East Asia, and India, shared her excitement about this new partnership, “We've been working with Ankit and his team for many years and are looking forward to expanding access to Yakima Chief Hops in the South Asian brewing market.” Reflecting on their joint customer visits, Maria emphasized that Brewnation’s company ethos aligned well with the YCH mission to connect family hop growers to brewers. “Brewnation's eagerness and dedication to bring forth high-quality ingredients stood out. We are thrilled to work alongside them to deliver more education, support, and resources to brewers.”
Brewers in India, Bhutan, Nepal, and Sri Lanka interested in learning more about Yakima Chief Hops products are encouraged to contact Ankit Sethi at founder@brewnation.in.
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Yakima Chief Hops
YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for over 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/
Contact:
Maria Skalli
Sales Director – Global Channel Partners, East Asia & India
Brewnation
Brewnation has been empowering Indian Brewers to brew better beers since 2016, ensuring no compromise on raw material, equipment, process, or dispensing. With a vast reservoir of brewing expertise, Brewnation fosters a thriving community of brewers through market visits, social media, events, and collaborations. Driven by a team of experienced brewers, Brewnation brings diverse perspectives to deliver innovative technical solutions, rapid turnarounds, and fantastic customer service. Founded by a brewer, for brewers, Brewnation is dedicated to making brewing simpler, more efficient, and truly enjoyable. https://www.brewnation.in
Contact:
Ankit Sethi
Owner, Founder