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Nov 09, 2026
Toni Lynn Adams

Winter is Coming: Is Your Brewery Ready?

Much like retail stores, as Halloween rolls by with pumpkins and treats – breweries are already turning their eyes to the holidays in preparation. But perhaps for different reasons. On the tail of Christmas, Dry January's abstinence arrives like a frigid wind. Typically, the winter months can result in slow movement and lower sales.

Looking for a simple way to cut down on expenses during high-pressure and low temperature months? Lower your hop bill cost with prior crop year supply.

Hop suppliers, including YCH, are bringing in the new crop and strategically discount remaining prior crop year inventory to help move product out the door. This is an opportunity as a brewer to capitalize on budget friendly hops, without sacrificing quality. Yakima Chief Hops' pellets have a three-year shelf backed by a Quality Guarantee. The key to maintaining quality is proper storage and handling. YCH warehouses temperatures hang out year-round at around 32°F/0°C. Ambient temperatures can degrade your alpha acids and cause off aromas to develop. Turns out, one way to beat the winter woes is to embrace the cold. We can guarantee that T90 pellets purchased from YCH or our distributors will maintain their quality for three years and often longer, when handled and stored appropriately.

It is a savvy business move to keep your production schedule on track, as well as your budget, by capitalizing quality hops at an approachable price point.

https://www.yakimachief.com/spot